The days of doing business in a traditional way are long gone. Digitalization has definitely changed the way companies work nowadays.
Many companies realized that data is a valuable resource used to develop cutting-edge business solutions, strategies, and activities. We can almost say that companies became dependent on the power of data. And rightly so, because its analysis leads to the development of innovative products, high-performance services, improved processes, and many other advantages.
In this regard, let me tell you a few things about web scraping and how this technique can greatly improve your business.
What is web scraping: a brief description
Web scraping, also known as web harvesting, is a software-driven method of automatically extracting web data. However, web scraping was once just a beautiful dream, and the only alternative was a time-consuming operation of research and copy-pasting from one document or source to another.
Nowadays, web scraping is one of the most powerful tools that can help not only businesses but also individuals and their projects to collect data online and transfer the information into a specific format: CVS, JSON, or Excel.
Indeed, this technique gained a lot of popularity over the years, so users have transformed it into everyday practice. Easy to believe, given the benefits. And to name a few, these would be automation, cost-effectiveness, data accuracy, and many more.
Now, whether businesses or individuals use visual software, a browser extension, a handy API, or just build their own scraper, they can definitely get closer to the desired data. This way, you have more time to spend on reviewing data, filtering the content, and using it to make strategic project decisions or develop your services, products, or company.
Therefore, web scraping, like many other things in life, comes in different shapes and forms and can be used for various purposes. Now that we’re on the same page with what web scraping means, let’s move on to the part which arouses the most interest and curiosity.
How can web scraping improve your business?
The most common method for lead generation is data collection, which must be accurate and up-to-date in order to obtain the best results. Having access to a potential client base provides companies with a significant competitive edge.
This is where web scraping does the job perfectly. Depending on niche and industry, the technique helps businesses identify websites with different connections, submit requests based on their requirements, and extract data into a specific file format.
Web scraping definitely makes this much faster and easier for those who want to obtain valuable information like company names, contact info, location, and industry details to create the perfect list of qualified leads.
Make smart investment decisions
The concept of web scraping isn’t new to investment communities. It helps with the detection of unexpected threats as well as new investment opportunities.
Investment decisions are complex because they generally require a sequence of steps from developing a conceptual thesis to experimenting and investigating before making a sound decision. Archival data collection is the most powerful way to evaluate an investment theory. It enables the gain of insight into the root causes of previous mistakes or achievements and problems that can be avoided in the future.
Thus, through the power of web scraping, the necessary data can be obtained and analyzed. The results can only reflect accuracy and improvement that lead to better investment decisions.
Optimize products and prices
We all know that reading online feedback before making a purchase is a great idea. This means that reviews can predictably influence customers’ purchasing choices. Therefore, companies and businesses can evaluate how their customers perceive them and their products and services.
Long story short, consumers’ opinions are very valuable, and they can lead to the improvement of a company’s products or services. But to get relevant conclusions, it is necessary to analyze a hefty number of reviews. As you may already know the answer, web scraping solves that in no time.
Just as we can talk about optimizing products, we can also talk about optimizing their prices. If you’re having trouble setting a price, you’ll find web scraping to be incredibly useful. What you have to consider is that consumers are willing to pay more for a higher-value good. When it comes to buying, it’s important to boost the offering where the competition falls short.
Here is where web scraping shines and helps you extract information through which you can adjust your strategies and keep the customers satisfied. Moreover, know that web scraping will facilitate your access to market insights that help you keep up with the changes while optimizing your pricing strategies.
Monitor brands (yours and competitors)
Monitoring a brand, whether yours or your competitors’, necessitates not only listening to what customers have to say but also hearing what the general public and industry experts have to say. This process includes not just product or service feedback but also customer attitudes, behaviors, interaction, the sales process, and every other touchpoint between the customers and the brand.
You can easily gather all these important aspects by collecting data through web scraping. Therefore, you can see what people are thinking about your business, about your competition, or just a brand that you admire and see as a leader in your industry.
If your analysis through web scraping works well, keep doing what you’re doing and keep your brand strong. This is definitely one way of making your brand an essential and unparalleled player in the industry in which it carries its activity.
Generate market insights
Any successful business is founded on reliable and meaningful data. It’s an essential part of keeping a company competitive. Using the huge amount of data available on the Internet to discover more about current and future clients, the market, and the business as a whole is a must nowadays.
And how to better collect web data, if not using web scraping?
Extracting web data with the right tool will help you know how businesses in specific markets are doing so you can make better investment or strategic decisions. Moreover, the whole process will also help you decide which niche/industry pairs well with your products or services to achieve your goals and vision.
Take content marketing to the next level
Web scraping can be the ace up the sleeve of companies with marketing teams and content creators. Gathering information from social media platforms can help companies learn more about their target groups and improve their marketing strategy.
Over time, web scraping helps keep track of keywords in the industry and produce compelling content that converts the audience. Plus, it will always help content creators find fresh resources. Finally, it will help marketers see how others structure their pieces of content, what titles, how many images, or what other tactics they use to have top-performing material.
Obtain the best search engine results for SEO tracking
SEO is essential when it comes to getting content created, used, read, and shared. Through web scraping, companies can not only collect posts, photos, blogs, and other material but also find the relevant keywords that other brands use.
As a result, businesses can definitely chart similar keywords over time and increase their visibility by scraping news, blogs, and other web pages. Moreover, using web scraping, companies can keep an eye on their competitors, filter what they are doing and take notes if necessary.
What do you think? Let’s (not) jump to conclusions.
Here we are at the end of the story. It’s time to conclude.
So, can web scraping improve your business? I would say yes, but you have to find out for yourself. Test and analyze your first results. The examples above are but a small part of what web scraping can accomplish.
What is very important to remember is that in order to get the necessary data, you will definitely need a tool. There are many options on the market, but if we are talking about a large volume of data for a company, I recommend trying a web scraping API. If your business is in its babyhood, I recommend that you test a few options on the market based on your needs and budget.
That being said, try following the examples provided, analyze, test, and make sure you use web scraping to your advantage!